Digix - Website and Dashboard
Digix democratizes access to gold by allowing anyone with an internet connection, to buy gold backed tokens.
Digix’s website was inspired by the brand symbol and minimalism, using simple and angular shapes, with cut off corners. Some shapes and texts are out of the place, which suggests the blockchain movement every day.
Through the UX Research, we started with the competitors research, user journey and prototypying. After the prototyping, we provided new user testing and new ideas, that generated the final produtct. We designed the desktop and mobile application.
Credits
Senior Product Designer: Fabricio Goes
UX Design Lead: Héloise Jutteau
Brand Design Lead: Shawn Tjang