Treatsure

Brand Identity & App Design

Treatsure is solving surplus food in Singapore, by connecting luxurious hotels with local foodies.

The brand portrays the spirit of the food reuse through the bitten cookie. The concept explores the idea of having a arrow which means the food reuse.

During a long partnership, we designed and developed Treatsure App from scratch. We started with a discovery session, exploring the user needs, value proposal of the solution and main features to consider on the MVP (Minimum Viable Product). Then we moved to paper to found ideas for the prototype.

After that, we validated the potential solutions, testing with real users as we started working on the user interface, illustrations, motion design and finally, the front-end development.

Team

Senior Product Designer: Fabricio Goes
Senior Brand Designer: Fabricio Goes
UX Design Lead: Héloise Jutteau